In ancient time, people were good at manufacturing various daily articles from metals such as gold, silver, copper, iron, tin and etc. As time went by, the concept of “five metals” gradually came into being, and therefore today’s hardware industry is possible
thanks to “five metals”. However, no matter how long has time passed, in the “five metals”, gold is the lasting theme. Gold represents nobility, eternity, value and so on…… Nowadays, ZHUJIANG not only uses ancient “five metals” as the value carrier of
enterprise and brand, but also further develops the concept of “five metals” and integrates it into the spirit of the enterprise.
At the appropriate time and under the appropriate environment, the orderly combination of different elements with a scientific method will create a new substance. Alloy is the representative of it. With respect to the understanding of alloy, ZHUJIANG
people emphasize the process of its integration. In different periods, ZHUJIANG integrates such advantaged resources as information, human resources, channels, capital and the society by means of its unique market strategic creation.
Before long, the lock was simply only locked upon as the “lock”. Nowadays, ZHUJIANG tells us:” it represents a kind of attitude to life, a kind of living room art and a kind of furnishing culture”. Just as famous saying goes that “While bright moon decorates
your windows, I decorate your dream”. The lock goes beyond is its traditional role as a security assurance tool to be the star of its user’s life. ZHUJIANG has been devoting itself to expressing the rich cultural of the lock, leading the fashion of furnishing lock
industry and standing in the front of the personalized times.
PRINCIPLE OF CHANGE-GILT
In the times that gold is expensive, the appearance of gilt makes the world shine with golden brilliance. With reference to gilt, ZHUJIANG has this new understanding:”it is a king of fine phenomenon in which things adapt to external changes”. At present,
the market is changing, as a survivor in the market, ZHUJIANG opposes complacent and rejects the self-oriented ideology. It is well known to ZHUJIANG that consumers are the God, as well as the first resource for the development of the enterprise brand.
Without consumers and the market, all are idle after all. However, consumers are maturing constantly, and the market is changing. As a result, ZHUJIANG constantly up grades the hardware and software with resolve and determination so as to meet the
requirements of consumers and the market. That is out unique “Gilt Spirit”.